This program focuses on the marketing of the Olympic brands and, in particular, Games Brands and deal with unique branding, licensing and ambush marketing issues and much, much more including specific issues and examples that arose in Vancouver in the licensing and enforcement arena relating to the Games marks.  As well as dealing with the Vancouver Games, the session will speak to the upcoming Summer Games in London, England as to who to contact for licensing and sponsorship opportunities.  

Seminar Information
Seminar Date:
February 09, 2011
Seminar Objectives
  • Understand the unique branding, licensing, and ambush marketing issues involved in the Olympic Games
The Olympics - and the Olympic Trademark
Speaker Information
Erin Mathany   [ view bio ]
Kenneth McKay   [ view bio ]
Individual topic purchase: Selected
Licensing Executives Society (USA & Canada)
CLE (California): 1.50
CLE (Illinois): 1.50
Certified Licensing Professionals, Inc.: 1.50
Products
Streaming
LES Member Price:$0.00
Non-Member Price:$0.00