Modern Game Theory and its Potential as a Tool for Licensing Negotiations
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For licensing professionals, Game Theory provides an approach to negotiations that takes into account strategic factors, including bargaining strength, the costs of failed negotiations, and the value of a successful contract. Game Theory provides a better framework for predicting final outcomes than methods that use similar contracts and market comparables. Seminar Date:
January 31, 2011
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Online Materials LES Member Price:$0.00 Non-Member Price:$0.00 |