This program focuses on the marketing of the Olympic brands and, in particular, Games Brands and deal with unique branding, licensing and ambush marketing issues and much, much more including specific issues and examples that arose in Vancouver in the licensing and enforcement arena relating to the Games marks. As well as dealing with the Vancouver Games, the session will speak to the upcoming Summer Games in London, England as to who to contact for licensing and sponsorship opportunities.
February 09, 2011
Licensing Executives Society (USA & Canada)
CLE (California): 1.50
CLE (Illinois): 1.50
Certified Licensing Professionals, Inc.: 1.50
LES Member Price:$0.00