This webinar focuses on best practices associated with trademark licensing - from both the Licensor's and Licensee's perspective.

A review of trademark license key terms and provisions will be made, with focus on sub-licensing, trademark protection and compliance monitoring. Both standard and 'not-so-standard' approaches at reaching satisfactory resolution will be presented.

Establishing and maintaining strong relationships while negotiating and executing the license agreement is critical in trademark licensing. Equally important is continuing to build the relationship during the license activation phase - after the deal is done. Tips for establishing, maintaining and building strong relationships after the contract is signed will be presented including a 'Do's and Don'ts' of licensor/licensee interactions.

Learn tips for establishing, maintaining and building strong relationships after the contract is signed will be presented including a 'Do's and Don'ts' of licensor/licensee interactions
Understand trademark license key terms and provisions, with focus on sub-licensing, trademark protection and compliance monitoring