WEDNESDAY, MAY 15
12:30 – 1:30 EST
Solving the World's Imminent Problems with Innovative Science
The Bill & Melinda Gates Foundation, the Allen Institute for Brain Science, and the Infectious Disease Research Institute are all Seattle-based non-profit organizations that fund, manage and engage in life sciences research. Together and individually they represent organizations that make investments in basic science, clinical trials and seeing new products brought to market ultimately. Necessarily, intellectual property and licensing play a role in forming the collaborations and managing the work of these organizations.
The goal of this plenary session is to explain the work of these organizations, their overall objectives and the role that licensing plays. And given that they are all non-profit entities, the panel will explore the implications of licensing involving commercial actors to achieve charitable outcomes.
Chris Rivera, President, WBBA
Erik Iverson, Executive Vice President of Business Development and External Affairs, Infectious Disease Research Institute
Maja Larson, General Counsel, Allen Institute for Brain Science
Richard Wilder, Associate General Counsel, Bill & Melinda Gates Foundation
2:00 – 3:00 EST
Secondary Patent Market - Trends and Practices
Recent large-scale and high-profile patent transactions have brought the marketplace into sharper focus for businesses, government, and the general public, making it apparent that the IP marketplace, along with its trends and practices, is an increasingly-important aspect of business. This distinguished panel of top dealmakers will share diverse perspectives on patent acquisitions and sales.They'll discuss the state of the secondary market and trends, share best practices, and aim to demystify the patent bubble.
Matt Penarczyk, Associate General Counsel, Microsoft
Michele Baumgartner-Bonanno, Director of IP Strategy, IBM
John Goldstone, Director, Technology Licensing, Weyerhaeuser
Jeremy Salesin, Vice President, Acquisitions, Intellectual Ventures
Thursday, MAY 16
12:30 – 1:30 EST
Hello Kitty as a Global Licensing & Marketing Phenomenon
Sanrio is Japan's leading company in global licensing with products available in over 109 countries. Sanrio's success has been drawing a lot of attention, so much so that it was featured in a special documentary aired in May of 2012 by Japanese public broadcaster NHK. A key figure involved in this success is Ray Hatoyama, who took the company's Hello Kitty brand worldwide, and he will speak about his experiences. His talk will cover themes such as Sanrio's focus on globalizing its business in recent years, the localization of its operations worldwide, and the strong growth in global licensing.
Ray Hatoyama, Vice Chairman, Sanrio
West Coast Software Giants Focus on IP
Life Sciences: A Guide to Turning a Strategic Partnership into an Acquisition
Getting To Know the Federal and National Laboratories
Start-Ups Using IP to Break New Ground in Mobile Advertising, Marketing and Content Consumption
Deflated in Canada - A Cautionary Tale of the Recent Viagra Ruling
East Meets West - Finding Common Ground for Successful IP Collaborations in China
ePayments: Mobile Payments Demystified!
De-Franchise My License Please!
IP Protection for Start-Ups: Is It Worth It?
Innovation California Style: How are West Coast Companies Getting from Bench to Product?
Tiptoe Through the Jackpots: An Insiders’ Look at the IP in the Gaming Industry
New World of Risk: SaaS Solution, OS, Joint Dev and Risk Management
Innovation Happens When Collaboration Agreements Work
You Thought Halo Was Big: Wait 'Til You See What the IP Has “In Store” – The Xbox Halo Case Study