For licensing professionals, Game Theory provides an approach to negotiations that takes into account strategic factors, including bargaining strength, the costs of failed negotiations, and the value of a successful contract. Game Theory provides a better framework for predicting final outcomes than methods that use similar contracts and market comparables.

Seminar Information
Seminar Date:
January 31, 2011
Modern Game Theory and its Potential as a Tool for Licensing Negotiations
Individual topic purchase: Selected
Online Materials
LES Member Price:$0.00
Non-Member Price:$0.00