As the second phase in technology evaluation, the technology assessment is performed on technologies that successfully “pass” the preliminary screening and now require more in-depth analysis to confirm the commercialization potential. (For more about screening, see part 1 of this series). Based on more detailed information than a screening, the in-depth assessment uses extensive market information to recommend whether to proceed with a commercialization effort. For technologies that continue down the path to commercialization, an assessment also provides the basics of the marketing plan. This article presents the steps to take in assessing a technology and preparing a report for use by decision makers determining whether to proceed
with marketing of the innovation.

Seminar Information
Seminar Date:
July 12, 2011
The Threshing Continues: A Step-by-Step Process for In-Depth Technology Assessment
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