Litigation between trademark licensors and their licensees poses risks that may be unforeseen, with consequences that can be long-lasting. For the licensor, usually the owner of the licensed trademark, there is a risk of loss or impairment of its trademark and underlying goodwill. The licensee, whose business can be dependent on trademark licenses, risks damage to its business reputation. Trademark licensors and licensees who are considering or facing litigation should be aware of the types of issues that commonly arise in these lawsuits, as highlighted by some recent federal court decisions.
July 19, 2011
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