In the first Canadian decision to deal substantively with keyword advertising, Private Career Training Institutions Agency v. Vancouver Career College (Burnaby) Inc., the British Columbia Supreme Court held that keyword advertising involving the use of competitors' trade names is
not misleading advertising.

It is important to note that this case arose in connection with an administrative law provision relating to misleading advertising and therefore did not involve the vexing question of trademark “use” so this decision is not likely to be the final word on keyword advertising in Canada.

Seminar Information
Seminar Date:
July 26, 2010
KEYWORD ADVERSTING USING COMPETITOR’S TRADES NAMES not MISLEADING in CANADA
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